Customer Magnet
A lead magnet that draws site visitors in. This resource can be given for free in exchange for contact information, usually in the form of email or phone number. It provides value to site visitors and informs them about what your business offers.
Giving this away for free builds a connection between you and potential customers and adds them to your contact list. Now that you have their contact information and permission to contact them in the future, you can email/text your leads more information about how your business can help them, ultimately turning site visitors into loyal and repeat customers.
We’ll work together to brainstorm the best format and content to include in your lead magnet and then you leave the rest to me. I’ll write, design and implement this resource on your website and marketing channels so you can begin generating more leads than ever.
I developed a landing page for PackageFreeShop that prompts visitors to take a quiz assessing their habits and guiding them toward a zero-waste lifestyle. Users are encouraged to enter their email in exchange for quiz results, which recommend eco-friendly products available on PackageFreeShop.com. This approach personalizes the shopping experience and drives conversions through targeted product recommendations.
This page of the quiz asks the customer for their name. Capturing their name allows for personalized marketing messaging down the line.
The quiz begins with a question designed to get to know the site visitor's level of eco-consciousness.
The quiz continues with another question designed to get to know the site visitors preferences. It asks them about their conservation goals.
The quiz asks a question designed to match customers with products that directly correlate with their interests and needs.
The next quiz question serves the purpose of narrowing down what's most important to the site visitor in order to match them with their ideal products.
Another question designed to narrow down what's most important to the site visitor, in order to suggest products that will benefit their lifestyle the most.
The final question prompts the customer to name an appliance that has the highest significance to them, further helping to pinpoint which products they are most likely to benefit from.
The final page of the quiz thanks the visitor, provides them with their results, provides shopping links to recommended products and gives the option to share the results to social media. This page is one of the most important of the entire quiz. It uses the information provided to match the lead with their ideal products and turns them into customers.